For the love
of dogs.
LET’S BUILD A HEALTHFUL FRESH DOG FOOD PLAN
BUILD YOUR HEALTHFUL FRESH MEAL PLAN
Make the commitment to your Pet and become a Healthful Fresh Champion today!
Be wary of the bag trick.”The majority of dog food bags have processed components that are concealed or deceptive.
You won’t often find high-quality food in stores, so we invest in premium meats and superior ingredients and meals are shipped right to your residence. No more inconvenience of having to run to the pet store for food, especially on those days when life gets busy.
How can we create healthy pet food?
First, we ensure it is safe for human consumption by using only food that meets the human-quality criteria set by the FDA, and taste-testing it ourselves. We adhere to the standards set by AAFCO to produce our pure and unadulterated pet food, using minimal processing and maintaining higher safety standards. To ensure superior quality, our meals are frozen at the optimal time. For easy serving, simply defrost and feed your pet within three days. Then, following standards set by the AAFCO, we utilize that grade of food to create our pure and unadulterated pet food utilizing minimal processing and higher safety standards. Lastly, our meals are frozen at perfect timing to ensure superior quality. For easy serving, simply defrost and feed within 3 days.
Customized Plans
A plan is designed to meet the specific dietary needs of your dog. Based on the profile you select, meals are prepared in advance and portioned to meet your dog’s caloric requirements.
Delivery
Our auto-shipping service delivers high-quality frozen fresh food supplies right when you need them, ensuring you never run out and helping you maintain an optimal diet for your pet. Say goodbye to retail markups, processed foods, last-minute store trips, and long waits for inferior dog food. Eliminate processed options and give your pet the joy of a happy, healthy, and nutritious meal with Healthful Fresh!
It's the perfect solution for your dog and more convenient for you
Our auto-shipping service delivers high-quality frozen fresh food supplies right when you need them, ensuring you never run out and helping you maintain an optimal diet for your pet. Say goodbye to retail markups, processed foods, last-minute store trips, and long waits for inferior dog food. Eliminate processed options and give your pet the joy of a happy, healthy, and nutritious meal with Healthful Fresh!
Plan components include
Local, State, Country, and Nationwide free delivery.
Sustainability in packaging allows for better food preservation. The website provides 24-hour shopping options. Ongoing Member Support
01
Build Your Plan
Simply tell us a little bit about your dog, and we’ll create a plan with personalized portions to meet their unique nutritional and caloric needs.
02
Build Your Plan
Simply tell us a little bit about your dog, and we’ll create a plan with personalized portions to meet their unique nutritional and caloric needs.
03
Build Your Plan
Simply tell us a little bit about your dog, and we’ll create a plan with personalized portions to meet their unique nutritional and caloric needs.
LET’S BUILD A HEALTHFUL FRESH DOG FOOD PLAN
Your dog deserves the best nutrition, and that starts with fresh, wholesome ingredients tailored to their unique needs. Unlike processed kibble, fresh dog food provides essential nutrients, improves digestion, boosts energy, and promotes a shiny coat.
Our mission
Here at healthful Fresh Dog Food, our unwavering
commitment is to create healthy, wholesome food that is safe
for our pets to consume, delicious food full of nutrients to
support healthy, happy lives for our canines companions. We
understand the importance of pet health and nutrition, and we
are dedicated to using high-quality ingredients to fuel every
tail wag and precious moment of their lives
Real food, real results
One vet suggested Brett try home cooking. He simply prepared ingredients pictured on a bag of traditional dog food — but what he made actually looked, smelled, and tasted like real food. Seemingly overnight, Jada’s problems disappeared.
Real, fresh food vs. kibble.
A fresh revelation
Brett realized that pet food marketing was masking an alarming reality, so he teamed up with Jonathan (and his pup, Buddy) to build the company they wished existed for their own dogs.
Things move much faster now that it isn’t just Brett packing orders by hand.
Fun Fact:
We get a lot of questions about our name, which was inspired by the fact that many of the longest-living dogs throughout history have been farm dogs.
We think it might’ve had something to do with the simple, pure, and unfussy relationship between human, dog, and earth — a special bond that we try to capture in everything that we do.
The feedback
Dogs of all shapes and sizes were thriving on the food and their humans had newfound peace of mind about what they were feeding. With a small-but-mighty team, they expanded delivery nationwide — without sacrificing a crumb of the care, love, and quality of their first home-cooked batch.
Delivering the first batch of orders in the wee hours of the morning.
Fun Fact:
Brett and Jonathan loved listening to Doo-wop classics to stay energized and upbeat during late nights in the kitchen. Music — Doo-wop in particular — continues to be an office staple!
Today
Our team has grown to hundreds of employees (we’re hiring!) and we’re delivering millions of meals monthly. In many ways, we’re just getting started, but what drives us hasn’t changed: Making it easy to keep dogs healthy.
We’re not sure if Jada realizes how many dogs her story has ultimately impacted, but we think she’d be pretty pleased.
“You don’t need to guess what’s in our food. You can literally see it, smell it, and even taste it. Trust me. I have. A lot.
Unlike kibble or canned food, our fresh recipes are made with ingredients that are safe for humans to eat and in kitchens where only human food is produced. This is the food we’re feeding our own dogs; we’re always going to hold ourselves to the highest standard.”
— Brett
“Feeding our food isn’t about spoiling your dog or being fancy; it’s about recognizing that no natural digestive system — human, dog, or otherwise — is suited to highly processed food.
At the end of the day, dogs aren’t humans, and do need to eat different things than us — but they’re still living beings that need real food. And we’re making it really easy to give that to them.”
— Jonathan
